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He said playing numbers in the Bay of Plenty had steadily increased over the last few years and this had put an extra burden on clubs and schools to provide sufficient equipment each season.
"The commitment to give back profits from the Mitre 10 Cup Championship final to junior rugby highlights how important this relationship is to our provincial representative teams and the union."
Bay Rugby is offering an opportunity for businesses to get involved in the "Ball for All" project. There is a three-tier system for companies to choose from, with business logos printed on the ball and complimentary adult and children's tickets to the final as part of the numerous benefits.
"A number of companies have already committed to the project. They love the idea of this special game being used as a means to assist our community-based clubs and schools to attract and retain players.
"Any businesses interested in getting involved should act quickly and contact the Bay of Plenty Rugby Union Office," Rogers said.
Mitre 10 Cup championship final:
Bay of Plenty v Hawke's Bay
Rotorua International Stadium
7.35pm, Friday, October 25
Gates open at 6.30pm
Tickets for the game can be purchased here