Rotorua locals have been given a chance to star in New Zealand's first crowdsourced weather report.
Kiwis are well known for discussing the weather, and from today, Vodafone is giving New Zealanders the chance to share and star in their own weather reports nationwide.
Vodafone New Zealand's sponsorship of ONENews Weather provides Rotorua locals an opportunity to star in a 15 second television commercial that will screen prior to weekday weather segments during the 6pm programme.
The 1 Second Weather campaign, also referred to as #1secondweather, gives Kiwis a chance to showcase their slice of New Zealand to a nationwide audience.
'Weather-readers' are asked to take a short video selfie describing the conditions in their location and upload the video.
Vodafone's consumer director Matt Williams said there were no excuses not to take part.
"Vodafone's network reaches 97.5 per cent of where Kiwis live, work and play, so there really are no excuses not to show off the weather where you are. Grab a sibling, partner or friend to join in your chance for a moment on the big screen."
Rotorua residents can submit their video via Instagram or Twitter with the hashtag #1SecondWeather and #Rotorua.
Six videos will be selected and edited into one-second clips to screen during a 15-second commercial every weekday for six weeks.
For more information on uploading a video, visit www.1SecondWeather.co.nz.