"That's just Rotorua's newest attraction, the other popular spots are doing just as well as they did at this time last year. While we're only a couple of days into the busy season, it looks like the rush will go on for longer than previous years which could mean we're in for another record breaking year."
Rotorua Association of Motels president and owner of Cedarwood Lakeside Holiday Retreat Fiona Suurenbroek said it had been non-stop since Boxing Day and they were now having to turn people away.
"Our members are all at full capacity and so when we have to turn people away, we try find them somewhere else but it's pretty full everywhere.
"From December 26 it has been absolutely full on. Our phones are ringing off the hook with people wanting to stay for a couple of nights to enjoy the warm weather.
She said the rush was on par with previous years and usually quietened down around mid-January. "You never know though. If the weather plays ball we could be in for a long, busy couple of months."
Capers and Pig & Whistle owner Gregg Brown said they too had been flat out.
"It has only been two days since we reopened after Christmas but it has been pretty hectic.
"It is still a bit too early to tell if it has been busier than last year but I would say if these last few days are anything to go by, we will be in for a busy summer period."
Mr Brown said the rush was mainly holidaymakers. "We're not seeing too many locals, it's pretty much all out of towners making the most of this nice, hot weather."