Ms Wilkinson said Air New Zealand had signalled in February it expected planned increases in capacity which would lead to more competitive fares, in order to build demand and this had played out with fare reductions on regional routes throughout New Zealand over the past six months.
However, Jetstar, which is just weeks away from announcing its route, is taking credit for the drops.
Grant Kerr, head of Jetstar New Zealand, said his company was delighted to see fares dropping already.
"We know that when we enter markets, average fares can drop by as much as 40 per cent, so we're delighted to see that, without even announcing destinations or publishinga schedule, Jetstar is already making regional travel much more affordable for Kiwis."
He said as a low fares airline Jetstar's pricing model was about offering the lowest average fares in the market, including having more fares available in the lower fare classes. "The response from our competitor to our planned regional services shows the advantages that competition brings to air travellers and why it's important that Kiwis travelling to or from the regions have a choice of airline when they fly."
Eight new destinations are beingconsidered for the initial launch phase, including Rotorua and Tauranga. Jetstar will announce destinations in the next few weeks, with flights starting in December.