Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Hobbiton edges Milford Sound in list of most popular Instagram locations

Danielle Zollickhofer
By Danielle Zollickhofer
Multimedia journalist, Waikato Herald·Waikato Herald·
28 Feb, 2024 01:55 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

“You shall not pass” beyond the doors of the hobbit holes at the Hobbiton Movie Set - until now as iconic hobbit holes are finally open to the public. Video / Carson Bluck

Waikato and South Island destinations have taken all of the top 10 places in a new ranking of the country’s most “Instagrammable” locations.

New Zealand online casino guide NZCasinoClub analysed Instagram hashtag data for 25 locations across the country to find which areas had the most hashtags.

Hobbiton Movie Set, near Matamata, came out on top as New Zealand’s most snapped location.

There were more than 473,000 posts containing the hashtag #hobbiton, showing the set is the most picturesque destination in the country.

Hobbiton Movie Set, near Matamata, is New Zealand's most Instagrammable destination. Photo / Mike Scott
Hobbiton Movie Set, near Matamata, is New Zealand's most Instagrammable destination. Photo / Mike Scott
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The 5-hectare movie set is located on a working 500ha sheep and beef farm with a very scenic landscape, including a lake, hills and big trees.

The stars of Hobbiton are 44 Hobbit holes which were used as an external movie set for The Hobbit and The Lord of the Rings movies.

However, the set recently opened its new attraction, Bagshot Row, where visitors can see the inside of a Hobbit hole.

Hobbiton’s general manager for tourism, Shayne Forrest, said he was thrilled about the movie set’s top placement in the ranking.

Advertisement
Advertise with NZME.

“Our dedicated team works hard to ensure that the movie set looks its best all year round for our visitors who travel from near and far to fully immerse themselves in our slice of real Middle Earth.

“From the enchanting Hobbit hole doors that are nestled into the hillsides, the newly created Hobbit hole interiors of Bagshot Row to the iconic Green Dragon Inn, visitors are spoilt for choice when looking for that perfect picture opportunity to remember their time at Hobbiton Movie Set.”

Cathedral Cove is still accessible by boat or kayak tour. Photo / Cathedral Cove Kayaks
Cathedral Cove is still accessible by boat or kayak tour. Photo / Cathedral Cove Kayaks

In the ranking, Hobbiton is followed by Milford Sound in second place with 445,000 hash-tagged posts and Lake Tekapo in third with 272,000 posts.

The South Island claims seven of the top 10 spots.

Coromandel’s Cathedral Cove appears in fifth place with 122,000 posts on Instagram featuring the hashtag #cathedralcove.

The naturally formed archway has been a popular tourist destination for a long time and features as a screensaver on many computers.

Unfortunately, the cove was heavily impacted by Cyclone Gabrielle last year and its walkways are currently closed, with no reopening day set yet.

However, the spot is still accessible by boat and kayak tour.

The Emerald Lakes are on the route of the Tongariro Alpine Crossing. Photo / Bevan Conley
The Emerald Lakes are on the route of the Tongariro Alpine Crossing. Photo / Bevan Conley

Destination Hauraki-Coromandel general manager Hadley Dryden said the local tourism organisation wasn’t surprised about Cathedral Cove’s spot in the ranking.

”[Cathedral Cove is] a hero image for Tourism New Zealand and an iconic spot for social media influencers. [It] is a truly special place for locals and visitors from all around the world.”

Advertisement
Advertise with NZME.

Tongariro National Park spans two regions, Waikato and Manawatū-Wanganui, and is best known for the Tongariro Alpine Crossing, a scenic, 21km hike.

Highlights and photo hotspots on the hike include the three volcanoes Mount Tongariro, Ngauruhoe (Mount Doom in the Lord of the Rings movies) and Ruapehu - as well as the Emerald Lakes.

In the ranking, Tongariro places seventh, with 72,000 posts using #tongarironationalpark. It is behind Wanaka’s Roy’s Peak and in front of the Wanaka Tree.

Full ranking

1. Hobbiton (473,000 posts using #hobbiton), Waikato

2. Milford Sound (445,000 posts using #milfordsound), Fiordland

3. Lake Tekapo (272,000 posts using #laketekapo), Canterbury

Advertisement
Advertise with NZME.

4. Mount Cook (218,000 posts using #mountcook), Canterbury

5. Cathedral Cove (122,000 posts using #cathedralcove), Coromandel

6. Roy’s Peak (78,500 posts using #royspeak), Otago

7. Tongariro National Park (72,000 posts using #tongarironationalpark)

8. Wanaka Tree (46,700 posts using #wanakatree), Otago

9. Mount Cook National Park (38,700 posts using #mountcooknationalpark), Canterbury

Advertisement
Advertise with NZME.

10. Doubtful Sound (34,300 posts using #doubtfulsound), Fiordland

Danielle Zollickhofer is a multimedia journalist and assistant news director at the Waikato Herald. She joined NZME in 2021 and is based in Hamilton.

Stay up to date with the Waikato Herald

Get the latest Waikato headlines straight to your inbox Monday to Saturday. Register for free today - click here and choose Local News.

Save

    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft

17 Jun 07:00 AM
Rotorua Daily Post

CCTV of rider released after blind, deaf cancer survivor struck in hit-and-run

17 Jun 04:05 AM
Rotorua Daily Post

'Walk away enriched': How to celebrate Matariki in Rotorua

17 Jun 04:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft

'Hot-box' murder: Accused says rival gang bigger issue than patched member's theft

17 Jun 07:00 AM

Defence counsel says Mark Hohua died after falling on to concrete steps while fleeing.

CCTV of rider released after blind, deaf cancer survivor struck in hit-and-run

CCTV of rider released after blind, deaf cancer survivor struck in hit-and-run

17 Jun 04:05 AM
'Walk away enriched': How to celebrate Matariki in Rotorua

'Walk away enriched': How to celebrate Matariki in Rotorua

17 Jun 04:00 AM
‘I’ve been put up on the shelf’: Temuera Morrison laments Star Wars limbo

‘I’ve been put up on the shelf’: Temuera Morrison laments Star Wars limbo

17 Jun 03:16 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP