"Last year we had five acts, this year we have 11, plus we will be headlining with Tui folk album of the year for 2013 and 2014 winners Great North."
Great North frontman Hayden Donnell was excited to play in Rotorua with The Rogue Stage for the second time.
"I love The Rogue Stage. We have played once before on the album tour last year ... [playing out of the main centres] you often get different responses and different characters giving you feedback.
"This time it's going to be pedal steels, double bass, two vocal harmonies and an acoustic guitar, so it's very acoustic country sounds coming through."
Mr Donnell said without people like Mrs Vincent, musicians would not survive.
"I guess she puts a real effort in because she's so passionate, and for making an event that's really positive to play at for musicians and also just really cultivating this culture of people just appreciating the music ... it's a different kind of environment."
Mrs Vincent said: "We've got a coffee lounge this time, meaning that we have got free jam sessions so people who have bought a ticket can go on the open mic."
-Tickets from eventbrite.co.nz, Music Works Rotorua or undertheradar.co.nz.