Museum curator Tharron Bloomfield, an enthusiast collector, admits to accumulating a few himself.
"If I see one in an op-shop or garage sale I can't help but pick it up, although I have nowhere near as many as Richard, who has 300. These tea towels tell us about our social history, what was popular and important at the time.
"It's a fun and interesting show about Kiwiana."
Some of the picture stories are told with an educational element and some with a humour, which today would not be appropriate and a lot of these images and stories were aimed at women when in the '50s and '60s when woman were in charge of domestic duties.
The museum is also running a competition asking people to take their inspiration from the nostalgic show, get creative and design their own take on a Rotorua-themed tea towel.
Museum staff will select 10 finalists for both categories and Mr Till will choose the final winner. Mr Bloomfield said they would be looking for something to represent Rotorua but a bit different to that seen in a local souvenir shop.
Although the show is about nostalgia Mr Bloomfield said he would really like to see a modern take on how Rotorua looked today.
"We think of Rotorua as geysers and mudpools, but there's so many other things as well."
- Details and entry forms for the Design-A-Tea-Towel Competition from the museum in the Government Gardens or www.rotorua.museum@rotorualc.nz.
Details:
* What: Every Tea Towel Tells A Story exhibition
* When: Tomorrow until May 1
* Where: Rotorua Museum
* How much: Normal admission charges apply.