Multiple firefighters battled a large scrub fire in the Eastern Bay of Plenty.
Five fire appliances attended the scene on the beachside of State Highway 35 near Hawai, which resulted in the closure of a section of the highway.
NZ Transport Agency reported about 4.40pm that the road had reopened.
Fire and Emergency New Zealand communications shift manager Kaisey Cook said the blaze measured 150m long and 30 metres wide.
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Cook said Fire and Emergency NZ was alerted to the blaze just after 1pm with five fire appliances at the scene, including one from Ōpōtiki fire station.
Four other crews from the Bay of Plenty rural firefighting team were also battling the blaze on the beachside of the highway which had spread into some driftwood, she said.
Cook said there was no indication any structures were in danger and there had been nor reports of any injuries and what may have caused the fire was not yet available.