They said people, especially children, can quickly get into trouble without fins to help propel them back to the shallows.
Water Safety New Zealand chief executive Matt Claridge said boogie boards should carry safety instructions so people knew how to use them properly.
"All toys that can be used in the water should carry information that relates to the safe use and enjoyment of them," he said.
There was a personal responsibility to keep yourself and your children safe when using boogie boards.
Currently, this newspaper found boogie boards for sale from The Warehouse which provided no safety information or guidelines for use.
The Warehouse spokeswoman Julia Bell said the retailer made sure to comply with New Zealand's safety laws.
"As a customer-led business, the safety of our customers is a top priority for us," she said.