The new bus system was launched last Monday, with the regional council re-routing suburban and inner-city routes.
Rotorua Lakes Council was responsible for the bus stops and signage, councillor Karen Hunt said. She said the bus stop was "left off" the list of stops commissioned by the council.
"Unfortunately it was left off. The signage will be fixed by the end of this week - it just slipped through the net."
Mrs Hunt said the route changes were the result of complaints from residents and analysis from the regional council's Bay Bus service, which runs Rotorua's CityRide service.
The council erected six shelters a year, so would not be able to say whether the stop would get a shelter, she added.
Regional council transport policy manager Garry Maloney said they received about 12 complaints last week. "To put that in context, over that same period our service carried about 11,000 passengers so about two in 1000 have complained."
Mr Maloney said the council had notified the public of the changes in a number of ways including radio advertising, bus notices and posters, articles in the Rotorua Daily Post and social media updates.