Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Concerns as tyre mountain continues to grow

By Laurilee McMichael
Rotorua Daily Post·
28 May, 2015 09:05 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

EcoVersion is not a member of the New Zealand Tyre Recyclers and Collectors Association which promotes environmentally safe collection, recycling and re-use of waste tyres.

EcoVersion is not a member of the New Zealand Tyre Recyclers and Collectors Association which promotes environmentally safe collection, recycling and re-use of waste tyres.

The company behind a tyre dump of about 10,000 tyres that is growing fast on land near Lake Taupo says the tyres will be stored in the district only until its tyre recycling plant at Kawerau can be built.

However, a question mark remains over whether the plant - which the company EcoVersion insists will go ahead - will ever be constructed, especially in the absence of incentives to recycle tyres. EcoVersion is not a member of the New Zealand Tyre Recyclers and Collectors Association which promotes environmentally safe collection, recycling and re-use of waste tyres. The technology EcoVersion is proposing to use to recycle tyres has never been introduced in New Zealand before, although it has been used overseas.

Adele Rose of 3R Group said EcoVersion's tyre recycling technology using heat and pressure to extract valuable product from the tyres would be new to New Zealand. Other New Zealand companies had recycled tyres, manufacturing rubber crumb and rubber matting for agricultural uses.

However, without incentives in place, recycling tyres was barely economically viable. Overseas collectors were paid to pick up tyres and the end users either paid for them or were provided with them depending on the use, Ms Rose said. However, in New Zealand, the reverse situation applied.

"In New Zealand, the collectors pay to take the tyres and then that can lead to illegal dumping if it costs more for them to dispose of them properly."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

EcoVersion director Angela Merrie is adamant the company is well advanced with its plans to recycle tyres.

She told Radio New Zealand's Nine to Noon programme the company's large-scale tyre processing and recycling facility would be in operation by the end of this year and that it needed to build up a stockpile of tyres to use when the technology was operating. She said of the 1000 tonnes of tyres the company had collected from a tyre mountain in Hamilton, 50 to 100 tonnes had gone to the Taupo district, with the balance - about 135,000 tyres - being stored at a Waihi quarry. The New Zealand Herald revealed last week that EcoVersion had an undischarged bankrupt in a key management role and was overseen by a man who was linked to the crash of Cobb & Co.

Meanwhile, Taupo district Mayor David Trewavas is concerned about what will happen to the tyres stored west of Kinloch, and which were this week still continuing to arrive.

Advertisement
Advertise with NZME.

The report that led nowhere

Some countries have been recycling tyres for more than 30 years, says Adele Rose, chief executive of 3R Group, which led the Tyrewise Group Project seeking solutions for waste tyres.

The group, a collection of industry, council, local government and tyre importer groups, developed an industry scheme called Tyrewise for the Ministry for the Environment, with funding from the Government's Waste Minimisation Fund. It submitted its report to the ministry two years ago, which called for feedback in May 2014. Nothing has happened. Only 30 per cent of New Zealand's tyres are recycled, with the rest going to landfill or being dumped illegally.

Save

    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

'Eyesaur'? Controversial new sculpture in Waikato

19 May 06:00 AM
Rotorua Daily Post

'Cap in hand': Mayor pushes for second bridge for town

19 May 04:05 AM
Rotorua Daily Post

Teen campaigner to deliver letters to Luxon by bike

18 May 11:56 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'Eyesaur'? Controversial new sculpture in Waikato

'Eyesaur'? Controversial new sculpture in Waikato

19 May 06:00 AM

'Boom Boom' is the sculpture trail's 13th artwork and the first in a new sculpture park.

'Cap in hand': Mayor pushes for second bridge for town

'Cap in hand': Mayor pushes for second bridge for town

19 May 04:05 AM
Teen campaigner to deliver letters to Luxon by bike

Teen campaigner to deliver letters to Luxon by bike

18 May 11:56 PM
When speed limit on Napier-Taupō state highway will increase

When speed limit on Napier-Taupō state highway will increase

18 May 09:57 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP