"We have a slightly better return [in Rotorua] than Tauranga," Mr Rendell added.
"If you place your money here you are likely to get more income per year than Tauranga, as the market is more competitive."
Mr Rendell said the tourism market and the busy industrial and forestry sectors contributed to attracting investors.
Harcourts Rotorua commercial sales and special projects consultant Paul Sanford said he was also seeing strong demand.
"Without question. Our problem is getting the stock. There is stock coming on to the market but, at the moment, the problem is we have more prospective purchasers than stock," Mr Sanford said.
"There is the odd overseas purchaser recently but there is still local interest as well so it's a combination. It is buoyant in comparison to last year - not only in the sales business but in the leases too, in all categories.
"There's nothing to say it won't continue."
Professional McDowell Real Estate commercial saleswoman Nadia Christensen specialises in leasing properties and is seeing more businesses wanting to be based in the main streets of the CBD.
"June and July have been fantastic," she said. "We have just leased [the former Rotorua Gift and Jewellery Centre] on Tutanekai St, an art gallery is going in there. People are wanting to be in the CBD more, they are wanting more exposure and there is a general consensus that people want to see Rotorua thrive."