The previous weekend saw 32 drivers apprehended in Rotorua over two nights, he said.
"As well as being against the law, drink driving is morally wrong and socially inexcusable.
"Sharing the road with someone who has been drinking places us all at great risk. A risk created by selfish and irresponsible people, that can be totally avoided."
"Operation Tri-City is a great opportunity to show a strong Police presence on our roads and to push our prevention message.
"Generally, word gets around pretty quickly about the increased police numbers, and if this presence changes behaviours then we have done our job," Crowe said.
"The impact of being apprehended for drinking and driving can be significant, however not as significant as causing serious injury or death on our roads.
"Our message is simple, don't drink and drive, and have a plan to get home safely if you have overindulged."
Crowe said the final part of the operation will see Bay of Plenty staff travel to the Waikato for a two-day operation next year.