Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Bike-maker relishes niche role

By Katie Holland
Rotorua Daily Post·
23 Jan, 2014 03:20 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

NEAT BUSINESS: Rob Metz in his Rotorua workshop. PHOTO/BEN FRASER 210114BF1

NEAT BUSINESS: Rob Metz in his Rotorua workshop. PHOTO/BEN FRASER 210114BF1

He's the Rotorua "one-man band" whose radical designs have caught the eye of the mountain-biking world.

Rob Metz started making his own mountain bikes about 20 years ago, when he couldn't buy what he wanted. Now, his company Zerode Bikes produces about 100 bikes a year, exporting 95 per cent of them.

What makes them unique is instead of having the gears on the back wheel, Zerode bikes have a gear box in the frame.

That takes weight off the back wheel, the suspension works better and allows riders to change gears even when not pedalling, Mr Metz said.

Born in Te Puke, Mr Metz studied mechanical engineering in Auckland and upon graduating had a "real job" for about two years.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Then he made the national downhill team and quit his job to attend the world champs after his boss made it clear taking time off would be a "career-limiting move".

After that, he focused his engineering skills on bikes - making himself a new one every few years.

"Everybody stopped me when I was going for a ride and would say 'where did you get that bike, where can I get one?' That planted the seed [for a business]."

Advertisement
Advertise with NZME.

About five years ago he took the plunge - starting Zerode with friend and fellow mountain biker James Dodds.

When "Dodzy" - who was killed in a hunting accident in 2012 - got too busy Mr Metz bought him out and took over the sole reins about three years ago.

As a one-man business, there are no expensive marketing campaigns for Zerode. However, the bikes speak for themselves - international mountain-biking media and enthusiasts have been eager to find out more about Zerode.

"Because it's a niche product, customers are quite passionate about their products, they're always hunting for what's around," he said. "At some point [Zerode] showed up on the radar. We got quite a lot of press ... they like the little guys doing something different."

Getting the word out within New Zealand had been easy, he said.

"We've had some top riders riding the bikes so everyone knew about them, everyone's heard good things about them."

The challenge was to recreate that model around the world, he said, although there were limits when it came to giving people bikes.

Mr Metz said it was tough at times as a "one-man band".

"I'm trying to push a radical product and get everyone around the world to accept it.

"They expect to see change every six months, it's hard to do that when you're doing small numbers."

Advertisement
Advertise with NZME.

Mr Metz said his bike parts were made in Taiwan then shipped to Rotorua where he assembled them in his home workshop. Usually he puts together the frame and gearbox, before shipping them off again - he will sometimes assemble a complete bike but they're more difficult to freight.

Mr Metz said he aimed to double production to 200 bikes a year, which he reckons would make Zerode a "great little business".

He's also working on several other projects and has developed prototypes for new designs.

That's the easy bit - finding the hundreds of thousands of dollars needed to take a new design to market was the problem, he said.

Despite the challenges of being the little guy in a big market, Mr Metz said he'd rather stay small and niche than go large and mainstream.

"For all its frustrations, it's quite neat as well."

Advertisement
Advertise with NZME.

For more information see www.zerodebikes.com.

Save

    Share this article

Latest from Business

Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
Property

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM

Developments with tangata whenua: what spells success - or not?

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
Premium
How much trust should we place in analyst advice?

How much trust should we place in analyst advice?

15 Jun 04:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP