Christmas wasn't the time to build those debts even further, she said.
"Christmas doesn't have to be over the top and expensive. Kids remember traditions like making gingerbread every year and always having the family together; they won't remember getting an Xbox when they were four."
Nationally, $627,780,079 was owed by beneficiaries at the end of the financial year. Almost 60 per cent of 18 to 64-year-olds on a main benefit were in debt, with an average individual debt of $2532.86.
Ministry of Social Development spokesman Carl Crafar said the ministry worked hard to "protect the integrity of the system to ensure it remains fair to all New Zealanders".
Clients could owe money to the ministry because of overpayment, "recoverable assistance" or as a result of being prosecuted for fraud. Recoverable assistance was a payment which helped people pay for something they needed urgently when they had no other way of paying for it, for example school uniforms or rent arrears.
Each year the ministry administers $23 billion to provide income assistance to more than one million New Zealanders.
Bay of Plenty benefit debt as of June 30:
* Number of clients: 25,926
* Number with debt: 15,767
* Percentage: 60.8%
* Total debt: $38,036,468.50
* Clients on main benefits including Jobseeker Support, Sole Parent Support, Supported Living Payment, Youth Payment, Young Parent Payment, Emergency Maintenance Allowance, Emergency Benefit and Jobseeker Support Student Hardship.
- Source: Ministry of Social Development