Emergency services and police are responding to a serious crash near Whakatāne involving a car and motorbike.

A Fire and Emergency New Zealand shift manager said a report of the crash was received about 6.20pm.

A police communication spokeswoman said emergency services were attending the serious two-vehicle crash on White Pine Bush Road (SH2), near Whakatāne.

Police were called about 6.20pm, she said.

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She also said the road was closed between Downard Rd and Station Road East, with diversions in place and motorists should avoid the area.

More details to come.