"I really want to associate myself a noble cause and so have aligned myself with Waiariki Women's Refuge."
He is hoping the car will stand out and will help people to spot him and the photo frame in town.
Vishal says each week he will keep an eye on the I Love Rotorua photos which have been shared on the social media platforms, and the photo with the maximum likes will receive prizes such as vouchers from different activities around town.
'It's a great way of promoting Rotorua and helping an organisation which is working towards such a noble cause."
Vishal has a passion for Rotorua and says he loves everything about the city.
"I say my soul lives in Rotorua. People ask me to describe Rotorua and I tell them it is like a cocktail of everything - it's a geothermal city of lakes, culture and spa.
"Simply, Rotorua rocks."
Last week he also launched the new version of his book Places of Pride Rotorua Rotovegas of New Zealand, which has an extra seven pages added to the first version.
This book is also helping to promote Rotorua. The seven extra pages include information on Tania Tapsell, Tamati Coffey, Mercia Dawn Yates and Miss Rotorua.
In his third edition he is going to change the title of the book to Places of Pride Rotorua - Geothermal City of Lakes, Culture and Spa.
The books will be available to order soon.
