As well as being a once-in-a-lifetime experience for fans, the trip is also a significant coup for New Zealand's tourism industry, with close to 40 media outlets from 12 countries travelling alongside the group.
The Hobbit Fan Fellowship is a collaboration between Air New Zealand, Tourism New Zealand and Warner Bros. Pictures and its filmmaking partners New Line and MGM.
Air New Zealand chief executive Christopher Luxon, who was on hand to greet the fans at Auckland Airport, said the visit was a huge opportunity to showcase destination New Zealand to a substantial global audience.
"These lucky fans have a fantastic itinerary planned, visiting some of New Zealand's most stunning landscapes. The social media coverage generated by these fans and the stories the media group will produce have the potential to be seen by millions of people around the world and we hope this may inspire more people to consider their own visit to Middle-Earth," Mr Luxon said.