Destination Rotorua Marketing is offering an iPad Mini for the best photographs of the district's lakes.
Destination Rotorua Marketing communications manager Jenha White said the "Love Our Lakes" photo competition would run until the end of August.
"As locals, we are really lucky to live in such a spectacular place with 18 sparkling lakes and Destination Rotorua Marketing wants to celebrate this.
"While we are in the depths of winter at the moment, it is a great time to capture stunning sunrises and sunsets, lovely lake walks and biking.
"We'd also love to see photos people have from last summer enjoying the lakes wakeboarding, skiing and swimming, as well as having picnics and relaxing.