Auction items include a range of signed sporting memorabilia, including an All Blacks 2015 Rugby World Cup jersey, a Lydia Ko golf jersey and two jerseys signed by Olympic cyclist Sam Bewley.
"We are hoping to raise $100,000 but any funding is good funding for giving back to the community," Mr Gollan said.
A Rotorua Boys' High School 1st XV jersey, signed by the team that won the national schools tournament this year, will be held up by two of the team members as it is auctioned.
Funds raised will be given back to the community through main recipients Whare Aroha, St John Ambulance, and Waikato/Bay of Plenty Cancer Society. Other recipients will be Rotorua Community Hospice, Riding for the Disabled, Westpac Rescue Helicopter, Plunket Rotorua, Rotorua Lakes Coastguard, St Chad's Rotorua, Rural Volunteer Fire Brigade, and the Sunset Primary School Breakfast Programme.
Mr Gollan said there would also be donation jars on the tables at the event.
"It's been a big job getting it started up, but the attitudes of those asked to help have been brilliant. We just really want people to enjoy themselves at the event," Mr Gollan said.
Tickets are available from Ticketmaster with individual seats priced at $120.