"If there is tangihanga (funeral) happening in Murupara, or actually anywhere in New Zealand, and Pem has had dealings with the deceased you can always rely on Pem to be there immediately to support the bereaved whanau."
The 65-year-old was the president of the Maori Party for three years from 2010. He led the party through its most turbulent times - including overseeing the disciplinary action that resulted in Hone Harawira's departure from the party, the retirement decision of Tariana Turia and Te Ururoa Flavell's challenge against Pita Sharples for the leadership.
Mr Bird said he was humbled when told about his Pride of New Zealand nomination.
"Anybody in your community that thinks you're worthy of that [recognition] is always humbling," he said.
"But one doesn't do that for awards, you do it because it benefits the community.
"The biggest motivator is there's a need and you make contributions to the wellness of community.
"I love my community, it's as simple as that."
-Nominations can be made until tomorrow at prideofnzawards.co.nz. Regional and national awards will be made in the categories: bravery and heroism, community spirit, fundraiser of the year, emergency services, environment, and lifetime achievement.