Police have confirmed a man died following a single-vehicle crash at Lake Ōkareka.
The crash happened on Millar Rd about 2.45pm on Wednesday.
In a statement, police said the driver and sole occupant of the vehicle was taken to Rotorua Hospital with serious injuries, where he died on Friday.
He was 54-year-old Paul Bevan Beazley of the Bay of Plenty.
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Last week, the road was closed and diversions were in place while the Serious Crash Unit investigated.
A St John spokeswoman said two ambulances and one helicopter were sent to the scene.