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Home / Rotorua Daily Post / Business

Start up a new opportunity

Katie Holland
By Katie Holland
Deputy editor·Rotorua Daily Post·
22 Aug, 2012 11:00 PM4 mins to read

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If you are an ideas' person, a "doer", a designer or a developer then next month's StartUp Weekend could be for you, according to the entrepreneur behind the event.

Sheldon Nesdale, formerly of Rotorua, attended a StartUp Weekend in Auckland last year and was so inspired by the people he met and the projects created he resolved to bring it to the Bay of Plenty.

The non-profit event, to be held in Tauranga from September 14 to 16, aims to bring like-minded people together to share ideas, build products and launch start-up businesses over the course of one weekend.

"You can build something quite substantial in a weekend, the event lends itself to that," said Mr Nesdale. "It's an intense 54 hours, where you see just what you can get done."

Organisers are aiming for 60 participants and about 40 of those are expected to pitch a business idea when the event kicks off on the Friday night. After the pitches, participants will network and form eight to 10 teams to work on the most popular ideas. The rest of the weekend is about turning that idea into reality, with input from experienced business mentors.

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Mr Nesdale said the events tended to attract those in the technical community, as it was realistic to develop a smart phone application, a website or an innovative web service in a short space of time. However, it was open to anyone with a great business idea or those just wanting to learn and make connections.

"It's about meeting some amazing people that are interested in the same things as you," he said. "You learn about entrepreneurship ... it's a way that you can pitch any idea you have been working on and inspire a team."

He said there were three possible outcomes for the weekend's participants - all of which were positive.

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"They could say well we had some good laughs, say goodbye and go back to their regular jobs, they could say we have built something pretty cool, let's keep working on it or they could think this is so cool let's all quit our jobs."

At the end of the weekend the teams give a five-minute presentation to the four judges, who include Pacific Fibre founder Lance Wiggs. Part of the winning team's prize package is eight weeks' worth of business and marketing coaching from Catalyst Management. Mr Nesdale said of the projects created at StartUp Weekends worldwide, 20 to 25 per cent continued past the event.

Although in Tauranga, Mr Nesdale said the weekend has wide appeal.

"We've already got a couple registered from Hamilton and we would love to have some from Rotorua," he said. If there's enough interest, the former John Paul College student said he was keen to run a future event in Rotorua, where his own entrepreneurial story began.

In 2005, Mr Nesdale, 35, featured in The Daily Post when he developed www.nzhotpools.co.nz, a website he continues to run today. Three-and-a-half years ago he went out on his own in Tauranga and now creates systems and web-based marketing for small businesses, a career move he describes as "fantastic".

"Small business owners are fighting fires every day. I focus on helping them make more money with less effort."

Along the way he has developed more websites (including www.loveonedaysales.co.nz), which he describes as "passive income" in that they now pay his bills.

He loves coaching and giving people the tools to make their own decisions, which is why he is so excited about organising and mentoring the StartUp Weekend, which he plans to run them every six months around the country.

Registration for the event costs $99, which includes food. Visit: http:/Tauranga.StartUpWeekend.org

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