Croucher Brewing and the SPCA Rotorua are teaming up, with a custom beer being made as an SPCA fundraiser.
The beer will be called Crouchers Hair of the Dog SPCAle.
Brew Bar co-owner Paul Croucher said the target for the beer was 4 per cent alcohol.
It was inspired by the New Zealand draught beer style and would be made from mosaic hops, which were from the United States and were fruity, he said.
Mr Croucher said the brewery was getting behind the SPCA because it was a great local cause and felt like a good fit.