Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post / Business

Comment: Earthquake casts long shadow

Roger Gordon
Rotorua Daily Post·
5 Mar, 2011 01:49 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Like most people, my thoughts have been dominated by the Christchurch earthquake.
At night, the utter devastation dominates the television and I wake up listening to the grim stories on Newstalk ZB. Few people have been unaffected by the considerable human and social cost.
Given the constant aftershocks, the  threat of further
major earthquakes would play heavily on anyone's mind. Many people are already self-evacuating - some permanently.
What would you do? You have a house that is uninhabitable, a mortgage that is locked in, your job is in the city, your friends and networks are there, your family are plugged into schools and sports - what choice do you have?
From an economic perspective, the damage to Christchurch's infrastructure is so much greater than in September. The irreparable damage to many buildings and premises will affect so many businesses, pushing some beyond any recovery point.

It is a national disaster with an impact that will flow through the whole country. Christchurch represents 15 per cent of New Zealand's economy - 15 per cent that has come to a dead stop.
There are many businesses outside Christchurch with commercial relationships in the city. There will be cases of cancelled, lost or damaged orders and delivered orders where companies are no longer operating or can't afford to make payment.
My associate Christchurch Chamber of Commerce chief executive Peter Townsend has talked about the need to start a total redesign and rebuild of the central business district - a new and different centre featuring parks and low rise buildings with restaurants and bars.
The demand for construction supplies and trades staff will increase and will affect building and development activity in other centres.
Christchurch is the gateway to the South Island, so the impact on tourism is considerable. Already tourists and tour operators are looking to relocate bookings. Conventions and conferences are looking for alternative venues in other regions and Rotorua District Council's Events and Venues has received a number of inquiries about the Rotorua Energy Events Centre.
The impact on the national psyche will be considerable and far greater than  September. There has been a more severe psychological impact due to the rising death and injury toll,  putting a pall over the whole country that will affect business confidence.
Now there is a 25 per cent chance Dr Bollard will reduce the official cash rate by up to 50 points at the next review. This may have a similar downward affect on the floating rate and flow on to the two and three year fixed rates. Already the  US dollar exchange has fallen to 74c. Both of these will, hopefully, begin to reverse this slide into pessimism.
What can we, as a chamber, do to fill gaps once the stocktake of need is completed?
The Auckland Chamber is creating a register to provide the information to Canterbury from one source.
Examples of such resources might be:
Temporary accommodation - office space or factory
Prefabs
Caravans
Office equipment including computers or phones/phone systems
I am sure all help will be gratefully received. Rotorua chamber member Mainfreight is making a container available. Any suitably packaged goods to be included need to be dropped at Mainfreight by 4pm tomorrow.

  • Roger Gordon is chief executive of the Rotorua Chamber of Commerce.
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Business

Premium
OpinionMark Lister

How 2026 could play out for your mortgage, investments and the election

11 Jan 03:00 PM
Rotorua Daily Post

8 years retired and still winning one of Rotorua’s top business honours

05 Jan 05:00 PM
Rotorua Daily Post

‘Very active’: Optimistic Bay retailers brace for a bustling summer season

21 Dec 05:00 PM

Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
How 2026 could play out for your mortgage, investments and the election
OpinionMark Lister

How 2026 could play out for your mortgage, investments and the election

OPINION: The OCR, now 2.25%, is tipped to reach the bottom of its cycle in 2026.

11 Jan 03:00 PM
8 years retired and still winning one of Rotorua’s top business honours
Rotorua Daily Post

8 years retired and still winning one of Rotorua’s top business honours

05 Jan 05:00 PM
‘Very active’: Optimistic Bay retailers brace for a bustling summer season
Rotorua Daily Post

‘Very active’: Optimistic Bay retailers brace for a bustling summer season

21 Dec 05:00 PM


The Bay’s secret advantage
Sponsored

The Bay’s secret advantage

07 Dec 09:54 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP