Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Historic HB: 'Molly Coddlers' prevent people bathing

By Michael Fowler
Hawkes Bay Today·
17 May, 2019 09:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Men and boys of Napier bathing in the early 1900s at Marine Parade beach. Credit: Michael Fowler Collection

Men and boys of Napier bathing in the early 1900s at Marine Parade beach. Credit: Michael Fowler Collection

Bathing laws prevented swimming along Marine Parade between the hours of 9am and 7pm.

In the 1800s and early 1900s, where you could bathe and what you could wear was tightly controlled – not only in New Zealand, but the rest of the world.

In terms of Western culture, Napier appears to have been especially prudish and strict (along with New Brighton in the South Island).

The Marine Parade beach was not a safe place to swim, even before the 1931 Hawke's Bay earthquake – but this did not stop the desire to take a refreshing dip in the Pacific Ocean.

When some men were spotted in 1880 bathing on Marine Parade beach opposite Emerson St, Napier Borough Council's Inspector of Nuisances said he had received several complaints and that regulations should be drafted to stop this practice of public view bathing.

Advertisement
Advertise with NZME.

Therefore, Napier Borough Council in 1881, made a by-law that prohibited anyone bathing between the hours of 9am and 7pm and at a place North of Coote Rod – around the Bluff, where they could not be seen.

One upset man wrote to the newspaper wanting to know why "the hundreds of sea bathers in Napier, who revel in that glorious life-inspiring foam, should be debarred of that luxury that lies at our doors by a handful of Molly Coddlers" [person who is pampered or overprotective].

 Michael Fowler
Michael Fowler

At that time, baths were not commonplace in houses, so sea bathing was done for hygiene purposes – as this was the case for the men who took their early morning dip.

Advertisement
Advertise with NZME.

There were of course restrictions as to what a man could wear at the beach, and swimming costumes covering most of the body were prescribed into law.

Women did not bathe at Marine Parade at that point as there was no place for them to change as wearing a bathing suit beyond the beach was an offence, and punishable by a fine. Moreover, women could not bathe in the company of men – it was considered indecent. They had to be content with a cloth and basin at home.

Discover more

Howard League's efforts paying off

17 May 08:00 PM

Things to do this weekend in Hawke's Bay

17 May 06:00 PM

Disruption and diversification

17 May 09:00 PM

Eight young men were prosecuted in 1887 for bathing in full view of passers-by on Marine parade beach. They weren't fined, but each were given "a lecture of the enormity of his offence".

In 1889, a young lady wrote to the newspaper saying dressing sheds for men and women at opposite ends of Marine Parade beach should be erected so "those ladies who have travelled and become civilised, and those who are familiar with the customs of a more advanced society, can form bathing parties with their friends and sea-bathing will become fashionable. I don't see why my brothers should have all the fun even though I may be only a girl".

One (presumably older) lady replied to this letter and said the only real benefit of young ladies sea bathing is "the pleasure of being with something in the shape of a man. If any young lady would like rosy cheeks or her muscles strengthened, allow me to suggest a little more housework, and less novel reading and evening parties – not disporting in the surf with Tom, Dick and Harry".

However, there appeared to be great support among the young girls of Napier to be able to sea bathe.

A mother wrote "I was recommended while in England to seek the milder and warmer climate of the colonies and chose Napier because it was described as a "seaside resort" and a "watering place" and naturally I concluded that my daughters could indulge in the healthful pastime of sea bathing in the surf, of which they have been passionately fond…my girls are so disgusted at the lack of conveniences and the old-fashioned Puritanical notions which hold good in Napier".

More calls were then made for changing tents on Marine Parade to be provided by the Council.

Advertisement
Advertise with NZME.

An uproar occurred in 1892 when a group of young men dressed in their football clothes took a dip on Marine Parade beach outside the permitted time.

At their court appearance, solicitor C D Kennedy argued that had the men stayed sitting on the beach in their football clothes, they would not have broken the law, but because they ventured into the sea – they were prosecuted and fined.

Attempts were made to overturn the bathing bylaws in 1893, but nothing occurred due to a lack of support from councillors.

After the Marine Parade seawall was constructed around 1892, tents were provided for changing along Marine Parade for males and females at opposite ends of the beach.

Before the 1930s and the subsequent repeal of the bathing bylaws, a breakthrough of some sorts was achieved in 1928 when the Hawke's Bay Hospital Board wrote to the Napier Borough Council allowing "V" costumes only for bathing purposes. This exposed the upper torso, to which a councillor quickly asked "with an expression of pious doubt" if this was to apply to both sexes? A chorus of councillor voices and laughter assured the councillor it would apply to men only.

The reason for the change was "hygienic and health purposes" according to the Hospital Board.

Sunbathing, said councillor P F Higgins, "was recommended by eminent medical authorities".

The council's bylaw as to swimming costumes had to be changed and designated areas for where the new costume could be worn.

*Signed copies of Michael Fowler's Historic Hawke's Bay book are only available from the Hastings Community Art Centre, Russell Street South, Hastings for $65.00.

*Michael Fowler FCA (mfhistory@gmail.com) is a chartered accountant, contract researcher and writer of Hawke's Bay's history.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Hawkes Bay Today

Hawkes Bay Today

'Amazing achievements': Hawke's Bay Export Awards finalists announced

07 Jul 04:25 AM
Hawkes Bay Today

‘He’s smooth. He’s a practised thief’: Former club CEO had a secret criminal past

07 Jul 04:10 AM
Hawkes Bay Today

One lane reopens after diesel spill on Napier-Taupō road

07 Jul 04:03 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

'Amazing achievements': Hawke's Bay Export Awards finalists announced

'Amazing achievements': Hawke's Bay Export Awards finalists announced

07 Jul 04:25 AM

The winners will be celebrated at Toitoi Hawke’s Bay Arts and Events Centre on July 31.

‘He’s smooth. He’s a practised thief’: Former club CEO had a secret criminal past

‘He’s smooth. He’s a practised thief’: Former club CEO had a secret criminal past

07 Jul 04:10 AM
One lane reopens after diesel spill on Napier-Taupō road

One lane reopens after diesel spill on Napier-Taupō road

07 Jul 04:03 AM
'Massive cleanup': Fire damages Napier cocktail bar just months after opening

'Massive cleanup': Fire damages Napier cocktail bar just months after opening

07 Jul 04:03 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP