A cyclist was seriously injured after colliding with a car near Taupō this afternoon.

A police media spokesman said police were called to the scene, near State Highway 1 and Wairau Ave, at 1.30pm.

The cyclist had serious injuries and was taken to Taupō Hospital, he said.

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A Taupō Hospital spokeswoman said the patient had since been transferred to Rotorua Hospital in a "stable condition."

Police officers were at the scene and ambulance staff were also in attendance.

Police could not confirm if the cyclist was part of the Lake Taupō Cycle Challenge event being run today.