"We can help our young people when they feel like they've hit rock bottom. By listening to them without judgment, without perpetuating the old Kiwi 'toughen up mate' attitude, we can show them it's okay to feel down, lonely and sad, but that there's a light at the end of tunnel, there is hope," Mr King said.
"Our youth want to feel connected, understood and not judged. We know that shame is a huge factor in talking about depression and mental illness. We're here to say there is no shame in battling mental illness and many people suffer from it, but something can be done about it. We can help our young people by showing them that we care."
One strategy is a wristband signalling the wearer is a safe person to talk to, encouraging young people to open up about their struggles.
Well-known New Zealand artists including Dick and Otis Frizzell and Kerikeri's Lester Hall have hand-painted the eight scooters with their own interpretations of the I Am Hope message.
Go to www.keytolife.org.nz for more information.
Where to get help: If you are worried about your or someone else's mental health, the best place to get help is your GP or local mental health provider. However, if you or someone else is in danger or endangering others, call police immediately on 111. Or if you need to talk to someone else: Lifeline: 0800 543 354 (available 24/7); Suicide Crisis Helpline: 0508 828 865 (0508 TAUTOKO) (available 24/7); Youthline: 0800 376 633. Need to talk? Free call or text 1737 (available 24/7) Kidsline: 0800 543 754 (available 24/7); Whatsup: 0800 942 8787 (1pm to 11pm) Depression helpline: 0800 111 757 (available 24/7); Rainbow Youth: (09) 376 4155; Samaritans 0800 726 666; Rural Support Trust: 0800 787 254.