Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

'The perfect protest': Spelling mistake makes Putin message go viral

By Peter de Graaf
Reporter·Northern Advocate·
18 Mar, 2022 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

The mis-spelled message ‘STAND UP TO PUTEN’ was written with seaweed in front of Russian oligarch Alexander Abramov’s Helena Bay mansion. Photo / Craig McCarthy

The mis-spelled message ‘STAND UP TO PUTEN’ was written with seaweed in front of Russian oligarch Alexander Abramov’s Helena Bay mansion. Photo / Craig McCarthy

A protester whose misspelt message to one of Russia's wealthiest oligarchs has been viewed online thousands of times says he did it as a show of support for the Ukrainian people.

When the man heard a peace flotilla was headed to a Northland mansion owned by Russian steel magnate Alexander Abramov he decided to make his own statement denouncing the invasion.

After consulting Google maps he found he could reach the secluded lodge at Helena Bay, near Oakura, by walking around the rocks at low tide.

The Auckland man, who did not want his name used, planned to scratch a message into the sand until he spotted piles of kelp washed ashore in a storm.

He gathered as much seaweed as he could and used it to make a statement urging Abramov, and the rest of the world, to resist President Vladimir Putin's war against Ukraine.

Advertisement
Advertise with NZME.

He created his masterpiece last Saturday, expecting it would soon be washed away, but it was still there when the flotilla arrived the following morning.

The message was also spotted by a photographer using a drone, who sent the image to the New Zealand Herald.

The plan was perfect, but for one small detail.

Advertisement
Advertise with NZME.

The message said: STAND UP TO PUTEN.

The error prompted the Herald to publish a story called: 'You had one job! Protester's anti-Putin message falls short'.

Discover more

New Zealand

Northland couple converts Slovakia barns into refugee shelters

17 Mar 04:00 PM

Emily Henderson: Govt helping Kiwis weather global energy crunch

15 Mar 04:00 PM

Ukrainian mum safe in Slovakia, family in Northland worries for how long?

15 Mar 04:00 PM

'Families have to choose between fuel and food': Will 25c off a litre help Northlanders?

14 Mar 04:07 AM

Ironically, the mistake — and the humorous headline it spawned — gave the message a far wider audience.

The Herald story was read 13,000 times in the first three hours and had clocked up just under 19,000 views as of yesterday. Other news organisations also picked up the story.

The mis-spelled message ‘STAND UP TO PUTEN’ was written with seaweed in front of Russian oligarch Alexander Abramov’s Helena Bay mansion. Photo / Craig McCarthy
The mis-spelled message ‘STAND UP TO PUTEN’ was written with seaweed in front of Russian oligarch Alexander Abramov’s Helena Bay mansion. Photo / Craig McCarthy

The man said he was working in Northland at the time so seized his chance to make a statement.

''I don't usually do things like that but I did feel quite strongly. Often there's ambiguity and you don't know absolutely what's right or wrong, but in this situation, with Ukraine, it's pretty clear Russia has done something totally unacceptable,'' he said.

''I really admire the Ukrainian people for being prepared to put their lives on their line to defend their democracy. Democracies aren't perfect but at least the people have some say.''

He was also concerned that if Ukraine fell to Russia, other governments could be emboldened to invade their neighbours.

Advertisement
Advertise with NZME.

''If a lot of people take a small stand possibly it can shift the momentum ... I don't want to live in a world where we don't have the freedoms we have in New Zealand,'' he said.

He wrote the message during the day but no one challenged him.

He was pleasantly surprised by how close his seaweed statement was to Abramov's $50 million lodge and how long it had lasted.

He was, however, puzzled by his spelling mistake.

''I'm not even a bad speller and I looked at it really closely to make sure I didn't get it wrong.''

The message 'STAND UP TO PUTEN' was still clearly visible when a protest flotilla arrived at Helena Bay the following day. Photo / Peter de Graaf
The message 'STAND UP TO PUTEN' was still clearly visible when a protest flotilla arrived at Helena Bay the following day. Photo / Peter de Graaf

All the same, he regarded it as the perfect protest. It was on public land, it would soon be washed away, and no one was hurt or offended.

''It's important we show solidarity with the Ukrainians even though we are a long way away. I think that makes it all the more significant.''

According to the United Nations High Commission for Refugees, three million Ukrainians have now fled to neighbouring countries. Most are women and children.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Northern Advocate

Northern Advocate

Driver flees scene after crash into Mangamuka garage

20 May 12:52 AM
Northern Advocate

Great relief: Whangārei teen's Melbourne health trip saved after Jetstar setback

19 May 11:00 PM
Northern Advocate

MP defends against backlash from conservationist over Govt’s changes to Wildlife Act

19 May 08:05 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Driver flees scene after crash into Mangamuka garage

Driver flees scene after crash into Mangamuka garage

20 May 12:52 AM

Police say just after 4am a vehicle left State Highway 1 and crashed into a garage.

Great relief: Whangārei teen's Melbourne health trip saved after Jetstar setback

Great relief: Whangārei teen's Melbourne health trip saved after Jetstar setback

19 May 11:00 PM
MP defends against backlash from conservationist over Govt’s changes to Wildlife Act

MP defends against backlash from conservationist over Govt’s changes to Wildlife Act

19 May 08:05 PM
News in brief: Mea Motu makes surprise appearance with fight in Thailand

News in brief: Mea Motu makes surprise appearance with fight in Thailand

19 May 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP