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Home / Northern Advocate

RWC trophy in town for just 3 hours

Northern Advocate
23 Sep, 2010 04:00 AM3 mins to read

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Northlanders will have only a fleeting chance to see the Rugby World Cup as it passes through Whangarei on a national pub crawl.
The William Webb Ellis trophy, at stake during the 2011 Rugby World Cup in New Zealand, will be in Whangarei bar Dickens Inn for three hours tomorrow night.
Many
Northlanders are unhappy at the limited opportunity to view rugby's holy grail, which will go no further north than Whangarei on its tour.
The visit is part of a national tour associated with RWC sponsor Heineken.
The trophy will be taken to 14 bars in a whirlwind 16-day tour, led by former All Black captain Taine Randell.
Randell says that thanks to the tour, "thousands" will get to see the cup.
However, some Northlanders are questioning why the trophy is not being put on wider public display to allow school children and the general public to see it.
Sports commentator and University of Auckland lecturer Graeme Severinsen said the cup was being prostituted in a money-making exercise and he "wouldn't walk across the road to view it."
"I would have liked children to have had the opportunity to view it, but children don't buy beer."
Mr Severinsen said the cup's tour was an example of the commercialisation of sport.
He said there was a danger the public would equate the cup with brands, and he hoped the public's response would be "underwhelming."
"They're saying rugby is associated with alcohol, but it's our alcohol. They're also suggesting athletic finesse is linked with alcohol, but that couldn't be further from the truth."
The sports lecturer said he would like to see the link between sport and alcohol ended.
Ideally the cup would have been taken throughout the region so young people and rugby fans could understand the cup was equated with the game and a sporting code, not a marketing brand, he said.
"It's disappointing to see the All Blacks link themselves in with this without thinking. I'd say to Taine Randell, 'You're not a rugby ambassador, you're a beer brand ambassador'."
Far North Mayor Wayne Brown said it didn't seem worthwhile to send the cup all the way to Northland for three hours. He thought the cup should have at least been taken to schools and main northern centres.
Whangarei Primary School principal Rob Soar said it would have been nice if the cup had been more available to the public but "given they're pouring the money in, they get first dibs".
Communications adviser at the Alcohol Advisory Council of New Zealand, Kirsty Anderson said while it was up to the organisers of the Rugby World Cup to display the cup where they wanted, having it in a pub was a "missed opportunity."
DB Breweries communications manager Jo Jalfon said without Heineken, most people wouldn't be able to see the cup.
"The average Kiwi doesn't even have the chance to see the Rugby World Cup, but now they'll be able to see it up close and personal. Without Heineken that may not be possible."
Mike Jaspers, spokesperson for tournament organiser Rugby NZ 2011, said the Webb Ellis Cup was one of the most accessible sports trophies in the world.
"Thousands of New Zealanders have already seen the cup during public displays in six centres this year and there will be more opportunities for Kiwi fans to see the cup next year."

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