Nationally, 123 people drowned in 2011.
Mr Ruka said Sport Northland was developing a Maori water safety programme to improve education and awareness of Maori in a bid to reduce drownings in the region.
The programme will focus on cultural practices and activities around water, specifically Maori traditional water safety teaching practices.
He will also help develop a specific teaching resource for Northland including a programme that reaches the Maori community with emphasis on children aged 7-18.
Identifying local hazards was also on the agenda.
"Maori think they are confident in their own waters and don't really reduce the risks like wearing a life jacket when fishing off the rocks.
"Small things can safe lives," Mr Ruka said.
Two hui are being held this week to identify issues specific to Northland.
Mr Ruka, of Ngapuhi decent, said views from all hapu were welcome and could cover things such as tikanga on different parts of the coastline to rahui.
A mobile swimming pool has been used at some of the school visits done by Mr Ruka.
Wednesday, February 15, ASB Sports House, Sport Northland, Whangarei, 4-6pm.
Thursday, February 16, Te Kura Kaupapa o Rangianiwaniwa, Awanui, 4-6pm.