"We were quite excited, it's a beautiful town, but incidents like these really make us feel unsafe. The feeling we had when we first came to the town is vanishing now. It's happened three times in six weeks," he said.
"People here are good, it's just a few young ones. I think it's the same ones doing it again and again. Once they get caught it will be much better," he said.
The break-ins also caused financial strain. The thieves didn't get much the second time but on the two other occasions they made off with about $500 worth of stock. With an excess of $1000 there was no point claiming insurance.
"Whatever money we make just goes towards this," he said, gesturing at the boarded-up window. Repairs to the shop cost about $2000 each time.
Sergeant Phil Le Comte, of Kerikeri police, said officers and a security firm responded to the alarm but the offenders had already absconded with bottles of spirits and other items.
Police were going through CCTV footage in a bid to identify the offenders.
A 25-year-old Kerikeri man was arrested after the August break-in.
Any information on the latest break in can be passed to Kerikeri police on 09 407 9211, or anonymously to Crimestoppers on 0800 555 111.