Discover the colourful world of pureology

Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for colour-treated hair. The company led the way in creating products made with purity and good health in mind, and they pioneered the 'no nasties' movement with their ZeroSulfate® shampoos and 100 per cent vegan formulas.

The signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour.

Colour-Treated Hair Needs Extra Love

From the moment hair is exposed to colour, it changes. It becomes more vulnerable to damage, it's natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair's ability to retain colour vibrancy... and Pureology is here to protect and help restore what colour-treated hair needs most!

Zero Sulfate

Pureology's concentrated ZeroSulfate® shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping colour.

Vegan

Pureology's 100 per cent vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.

Multi-Tasking

The different products, not only provide colour protection, they're formulated to provide whatever else the hair needs — moisture, volume, strength, smoothness — for customized care without sacrifice.

Addictive Fragrances

Each system has a unique aromatherapy fragrance that surrounds and soothes the senses. You'll be back for more!

Sustainability

Pureology has minimised the environmental impact across the entire lifecycle of their products. All their bottles are made of 50% post-consumer recycled materials and are 100% recyclable.