A man riding a motorcycle has been seriously injured in a crash on the Napier-Taupō Rd, State Highway 5, near Tarawera.
A helicopter, police and St John ambulance responded to the single vehicle crash at 12.33pm on Friday.
A police spokeswoman said it appeared to be a single-vehicle crash in which a motorcyclist had come off their motorcycle.
A St John Ambulance spokesperson said the man in his 60s was taken to Hawke's Bay Hospital by helicopter with serious injuries.
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A Hawke's Bay District Health Board spokesperson said the man was being assessed on Friday afternoon.