Wattie's is set to begin its biggest harvest of the year and is on a mission to recruit more than 150 people before the end of January.
Due to border closures, seasonal labour has been an ongoing challenge for Watties.
Wattie's managing director Neil Heffer said the Hawke's Bay community had been integral to keeping the nation fed throughout the pandemic and hoped they might lend a hand again this season.
"We are looking for a range of staff, skilled and non-skilled, both permanent and fixed term, to support our annual harvest which will result in us producing more than 43 million cans of fruit and vegetables.
"We are looking for both skilled and unskilled labour to help keep our factory operating throughout the harvest season and will provide all training necessary to complete the roles," Heffer said.