Shezquick? Shezslick, maybe? How about Shezlookingsharp?
He won't be drawn on that right now.
Suffice it to say Campbell has a share in the mare with five others in a syndicate, including New Zealand soccer boss Frank van Hattum.
"He has a racing share in her and owns her outright with Allan Osborne, of Wellington."
Shezgorgeous has earned them about $70,000.
"It could have been better had she not picked up a few injuries last season.
"She's got a good temperament but she's a very delicate and lightly framed mare.
"She's got to be handled very quietly. She's not very robust so she doesn't take a lot of work or racing."
While it isn't a bad field today, it is numerically small but Campbell feels she's coming off good form in good company.
"I'm not saying she's favourite but she should be one of the favourites."
He expects a strong challenge from Stephen Marsh's Savour The Moment in barrier two and the Shaun Ritchie-trained top-weight Goldminer which has drawn barrier one over the straight handicap 1400m dash.
The No 7 barrier, just inside the widest No 8 with High Fashion, doesn't affect Shezgorgeous dramatically because Campbell reckons she has a tendency to get back in the running habitually.
"She's a horse that comes from behind so it doesn't affect her as much as other horses."
While it was a fun day type of meeting, Campbell says a win is vital to pay back the owners.
"It might not seem much with $15,000 but it's got a bit of prestige about it as the Hastings Cup because it's got a better ring to it than a normal race title."
In more than 30 years of involvement with racing, Campbell has won the cup just once on Maximum Star when it was worth $25,000.
Star Guru ran second two years ago when it was worth $20,000.
"This year the race is worth $15,000 and in another couple of years it'll be BYO.
"Honestly that probably gives you a good indication of where racing's going in New Zealand."
He believes expenses have gone up about 10 per cent in the past four years while the stake money has shrunk by $10,000.
"It's pretty hard to handle. It really is."
Campbell doesn't think it's so much a sponsorship issue as it is the hierarchy failing to contribute in the country.
"I'm talking about the Racing Industry Board and the NZTR [New Zealand Thoroughbred racing].
"I'm not saying they are hanging on to money but they have got a little bit in the kitty which isn't being filtered down.
High hopes for Shezgorgeous
BIG BOY: Trainer Patrick Campbell will have 17 hands high Beyond Belief in the 1600m Mile Rating today in Hastings.PHOTO/WARREN BUCKLAND HBT134091-5
"In saying that, there's been an announcement there'll be an increase in stake money from the first of January although it may not be across the board."
Campbell says it's hard approaching horse investors when the stake money has shrunk.
"They'll ask where is the incentive."
It costs around $18,000 to $20,000 a year to keep a horse in work, he says, so even a minor race win is vital to balance the book.
She'll go to stud at the end of her career so for Shezgorgeous it'll be nice to have, in black and white, "Hastings Cup" on her resume in the pedigree page.
"It reads well and has a nicer ring about it because it won't tell you it was reduced by 10 grand in four years."
As a 5-year-old mare with fewer than 20 starts he expects her to race this year again.
She is sired by O'Reilly but she has to do more on track to make her reasonably valuable.
Jockey Rosie Myers, on a minimum 54kg, will be in the saddle.
"The two favourites [Savour The Moment and Goldminer] have 58kg and 59kg so they have to give to me 4 to 5 kilos," he says although he qualifies Savour The Moment will justifiably have an apprenticeship allowance to their advantage.
Campbell has won a group race in Australia and a "pattern race" in Malaysia in his overseas stints.
A veteran of eight group one winners, his most memorable is Avedon who clinched three of them in Riccarton (as a 3-year-old), Te Rapa and Otaki a year later more than a decade ago.
A grey horse, he says Avedon was susceptible to skin cancer and had to be humanely put down after a successful spell in the dressage ring. "He was a very handsome horse and was still very competitive but when his skin pigmentation became an issue they had to withdraw him."
His other horse, Burletta, won the New Zealand Guineas.
"That's going back a long time when Moses was playing fullback for the Jews then," says a jovial Campbell who is reluctant to disclose his age.
Another imported number, Val-darno, who won the group one Avondale Cup and was Hopman Handicap in Melbourne before the Melbourne Cup, is also his pride and joy. Now a not-so-successful stud, Val-darno was also runner-up in a group one Sydney handicap.
Straight Order is his other claim to fame, winning the Big Mile in Trentham. Having notched seconds and thirds in several group one races, Straight Order was sold to the United States.
He trained world-class jockey Jimmy "The Pumper" Cassidy in Hastings.
After a training stint in Awapuni, Campbell honed his skills in New South Wales, Australia, before an eight-year stint in Malaysia. The office worker, who researched pedigrees in Melbourne for Wright Stevenson, caught the horsey bug from his father, the late Felix Campbell.
He likens a trainer's sense of achievement to coaching a footballer or athlete through age group success to stardom.
"The biggest problem with racing is probably the fact that it's too top heavy. There are too many chiefs who haven't got a feel for the betterment of racing.
"Everything's got to change."
When he started his career, shops were closed on Saturdays.
"So you had rugby, cricket or the races. You had no other options but now you have work and every other thing so it's got more competitive for racing."
The racing chiefs need to look outside the square.
Kiwis could take a leaf out of Australia where the Government has invested $10 million in the Sydney Autumn Carnival.
"They realise that if they promote it enough they'll get a kick-back.
The New Zealand Government, justifiably, aren't interested here because they want the industry to have their house in order first.
"This has been going on for four to five years," he says, revealing Winston Peters, as former racing minister, did invest money but had received poor advice.
"They put $2 million into one race. If they put $200,000 into it they would have got the same field."
Had they put $800,000 elsewhere everyone would have got "the suck of the sap".
"He thought he was doing the right thing but he should been advised to do it better - spreads it around."
Since Peters lost his portfolio, that money had shrunk to about $700,000.
"I know it's a changing world but we do need Government support. TAB take a big slice of the cake without putting a hell of a lot back," he says, adding other related services to racing will also suffer.
With TV people could sit at home to watch races but at racecourses prices of things were exorbitant.
"They charge very expensive prices for alcohol so that frightens people off and you can't justify that.
"They are charging something like $7 a stubbie. For goodness sakes you can buy that for a dollar at the supermarkets."
He suggests instead of charging a gate fee of $10, reduce it to $5 and the other $5 should be offered to ticket holders as a non-redeemable betting voucher.
"You may lose your $5 in betting but it's money that'll be reinvested because you can't cash it in but have to place as bets."
That voucher will offer racegoers a taste of the industry and they'll return for the flutter, if nothing else.
"It wouldn't be very hard doing that today with everything computerised."
Campbell has a horse, Beyond Belief, in the 1600m race six, More FM Mile Rating 75 at 3.56pm, with Kelly Burne's Saint Kitt.
The 17 hands high, six-year-old gelding has had four wins from 30 starts.
Live Life, a 4-year-old mare with two seconds from five starts, is in the Stella Fillies & Mares Maiden at 1.14.
Malrose, a 5-year-old mare who won a start in Hastings early this month, is in race one at 12.34pm, the Trinity Hill Sprint rating 65 over 1400m.
