Napier's biggest suburb is set to expand even more with earthworks under way on another eagerly anticipated housing development in Taradale.
A total of 73 houses are expected to be built at the Guppy Rd subdivision, which is being backed by a number of people, including former Charlie's Juice co-founder Stefan Lepionka's Earth Group.
After flying in from his Auckland base this week, Mr Lepionka said there had been "huge demand" for the sections, with nearly all of them sold.
"Our approach to Earth Group is a land development company with the same ethos behind Charlie's - 'Not from Concentrate' - that's offering a quality product to the market which we believe was wanted and desired.
"Taradale is a great family suburb with good access to shopping, schooling and community facilities which we believed would be in demand. The demand and uptake for sections we have received demonstrates this."