Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Free concerts for rural cyclone-affected communities in Hawke’s Bay

James Pocock
By James Pocock
Chief Reporter, Gisborne Herald·Hawkes Bay Today·
3 Jul, 2023 04:44 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The free Fuel Your Stoke concert held at Tūtira on Sunday had live performances from local artists, food, bouncy castles and mental health professionals available for people affected by Cyclone Gabrielle. Photo / Michael Farr

The free Fuel Your Stoke concert held at Tūtira on Sunday had live performances from local artists, food, bouncy castles and mental health professionals available for people affected by Cyclone Gabrielle. Photo / Michael Farr

A group of community advocates have begun a series of six free concerts to raise spirits across some of the rural communities hit the hardest by Cyclone Gabrielle.

The Fuel Your Stoke tour is a series of all ages events that offer live performances from local artists, food, activities and mental health resources and professionals present to engage with attendees.

Jack Jensen, co-founder of video production company MSFT Productions and cyclone support website Hawke’s Bay Helping, is leading the initiative.

He said that after the work that he and others had done trying to help cyclone-affected people during the aftermath, he began to think about how to help in the coming months as some returned to their lives while many remained struggling.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“I started asking questions to the people I was working with, to the people who had lost everything, to the managers within the industries that got affected hugely or even industry leaders,” Jensen said.

“I asked ‘what do you guys need the most’ and they answered spaces to be able to disconnect, but also reconnect with people so they can have something positive to focus on.”

He said the MSFT team decided to apply their resources to bring shows into Hawke’s Bay for the people.

“People need help now, we’ve lost people to suicide over the past five months directly due to the effect of the cyclone and its aftermath so we need to get in there.”

Advertisement
Advertise with NZME.

The first of six planned shows across Hawke’s Bay was held in Tutira, at Hallmark Angus on Sunday, with local artists including MC Mouse, Nick Herbison, Kenya Boerman, Campbell Burns and Scarlett Eden Band.

Local artists including MC Mouse, Nick Herbison, Kenya Boerman, Campbell Burns and Scarlett Eden Band performed at the event in Tūtira. The next venue is Crab Farm Winery in Bayview on July 16. Photo / Michael Farr
Local artists including MC Mouse, Nick Herbison, Kenya Boerman, Campbell Burns and Scarlett Eden Band performed at the event in Tūtira. The next venue is Crab Farm Winery in Bayview on July 16. Photo / Michael Farr

“We had bouncy castles and recreational activities with the play trailer from Hastings District Council where the kids could just have fun and be kids,” Jensen said.

“My partner [Micki Michau] was doing face painting and she painted pretty much every little girl in the premise and some adults as well which was really cool.”

He said there were support teams from Red Cross, Mates4life, Salvation Army and the Rural Support Trust present at the event.

“From what I heard, locals had such a great time connecting with individuals they hadn’t connected with since the cyclone.”

“Seeing the attendees having a good time when they’ve gone through hell is just super cool.”

The next show is scheduled for July 16 at Crab Farm Winery in Bayview, with others in different locations to be announced for August and September.

Jensen said each destination would be publicised about two weeks before each show as they wanted to reach locals rather than people travelling in.

“We want to help everyone, but we really need to get into these communities that need it the most.”

Sponsors of the project so far are Red Cross, charitable trust Staros, Hawke’s Bay Sport and Hawke’s Bay Foundation.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Crowds of up to 15,000 at Matariki fires on Hawke's Bay beaches

22 Jun 02:35 AM
Hawkes Bay Today

Taradale flex their Maddison muscles

22 Jun 02:31 AM
Hawkes Bay Today

Tararua District Council to install water meters

22 Jun 01:40 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Crowds of up to 15,000 at Matariki fires on Hawke's Bay beaches

Crowds of up to 15,000 at Matariki fires on Hawke's Bay beaches

22 Jun 02:35 AM

'The twinkling fires dotted north and south as far as Te Awanga was magical.'

Taradale flex their Maddison muscles

Taradale flex their Maddison muscles

22 Jun 02:31 AM
Tararua District Council to install water meters

Tararua District Council to install water meters

22 Jun 01:40 AM
Engineer called in as project to reopen Shine Falls begins

Engineer called in as project to reopen Shine Falls begins

22 Jun 01:08 AM
How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP