The first Fashion in the City 2025's event transformed Market St Bar into a runway with local collaborations.
The first Fashion in the City 2025's event transformed Market St Bar into a runway with local collaborations.
A new series of fashion events in Napier will encourage collaboration across the retail, hospitality and creative sectors this winter.
The initiative, called Fashion in the City 2025, has nearly 15 small-scale events planned across July and August.
The first one was a fashion show at Market St Bar andEatery, when the venue was transformed into a makeshift runway.
“It’s all about working together to create success right now,” director of Market St, Sarah Kelly, said.
“Collaborating with Design Emporium and Spex Eyewear was the perfect example of that. We’d love to do it again and are keen to team up with other retailers to keep bringing fresh ideas and energy into the city.”
The Fashion in the City 2025 has nearly 15 small-scale events planned across July and August.
The programme is backed by Napier City Business Inc (NCBI) and replaces the city’s former single fashion show format.
“We wanted to encourage businesses to work together and showcase their style in ways that feel genuine and help drive real results,” NCBI’s manager, Pip Thompson, said.
“Having a series of smaller events instead of just one big show means there’s always something new happening and more chances for people to come in and discover what’s here.”
She says the response to the opening night shows a strong appetite for community-led initiatives and creative collaboration.
More events are expected to be added in the coming weeks, including a fundraiser pop-up shop supporting the Kaha Sisters, a local dragon boating team of breast cancer survivors; a spring preview at Flo & Frankie; and a new MTG exhibition exploring the intersection of fashion, art, and culture.
