Many Hawke's Bay camping grounds are reporting high numbers of visitors over the holiday period.
The hot summer the region has had so far is believed to have contributed to the influx, as has the economic climate.
Hastings Top 10 Holiday Park manager Evander Creswell estimated their visitor numbers were up 30 per cent on last year.
"I'd have to say last year we had a good summer," she said. "This year we've had an exceptional one so far.
"The weather definitely helps. We've had the best weather in the country consistently over the summer."