Confident they had it in the bag, the pair previously sealed a deal to share the $200 Mamacita restaurant prize between their families.
Mr Allport said the chillies were chewy. He felt fine while eating but a searing burn hit the minute he finished.
The chilli eating competition, run by The Hits, was just one of the many events on offer at the annual carnival.
The Havelock North Village quickly became a sea of people when it opened 10am.
Adamo store manager Jo Scarfe said she made the day fun and ensured there were plenty of bargains.
"It was nice to see families supporting the village."
There was something for everyone, games and bouncy castles, budding artists drew with chalk in the street centre and bubble blowers helped create an atmosphere like no other. Artisan food stalls and cafes put on a spread while live music filled the air.
It was the carnival's second year of running but this time a new format was trialled.
Each street hosted a section of the entertainment, Napier Rd became Eat Street, Te Mata Rd was Kids World, Te Aute Rd was Boys Town, Joll Rd was dubbed Fashionable St while Middle Rd was transformed into A touch of Culture.
Havelock North Business Association president Sam Jackman said the "idea of the carnival is to bring people together and showcase our fabulous retailers".
Another favourite was when the clock struck 1pm and $5 notes floated through the air and made their way into any hands that could catch them. The annual Cash Drop consisted of $1000 worth of $5 notes which were blown into an eager crowd.
The drop was about putting money back into the community.
"It was a great success and we plan to do it every year."
The carnival will return next year.
