Proposed information evening workshops include cyber security, social media, online sales and marketing. Social events will also bring the business community together and these will include the traditional BA5 get-togethers.
"It is sometimes a perception that online sales are taking over from retail sales, however, there is a unique opportunity for these to work successfully, hand-in-hand," Ingrid said.
"We have an excellent example right here in our own district with the New Zealand Natural Clothing Company at Norsewood whose reputation goes well beyond New Zealand via online sales with customers across the globe buying online.
"This business is an incredible inspiration and a business model that uses retail sales with online sales very effectively and so we see an opportunity here to learn from the best."
Once an events calendar is established, the Pahiatua District's Business Group, closely alongside the Explore Pahiatua Committee, on a national level, plans to focus on promoting Pahiatua to encourage new businesses to the town.
The group will also lobby for, and on behalf of, the business community, in an endeavour to provide the best outcomes for group members.
Sitting underneath the new Business Group Mission Statement and Vision are six key principles that demonstrate the importance of the success of being a collective and working together.
"Enjoyment is the key, being community-minded is imperative, and exploring new possibilities and collaborating, while recognising the community's grassroots, will empower businesses to forge ahead."
Businesses in district can expect to hear from the group within the next few weeks as the drive for membership begins in earnest.
