The 'Baycation' is coming, and now it has Jacinda Ardern's seal of approval.
Hawke's Bay Tourism Chief Executive Hamish Saxton watched live as the Prime Minister told the nation on Thursday that a trip from Wellington to Napier would be OK, in certain circumstances, once Level 2 starts, potentially as early as next week.
It brought a big smile to his face. Domestic tourism will be back open for business, cautiously.
"What this means for us is a positive escalation for travel," he said.
"We were expecting to at least be able to get Kiwis dreaming and planning about a Hawke's Baycation during alert level 2, but the Prime Minister herself, said travel from Wellington to Napier will in fact be allowed and we are really excited about that."
Shops, bars and cafes too can open, with social distancing rules still in place.
Gatherings up to 100 people - indoors or outdoors - and travel around the country will be allowed, but maybe not as soon as level 2 starts.
• Hawke's Bay businesses confident of survival after pandemic, according to survey
• Go Local: Hawke's Bay Chamber of Commerce creates website for businesses
• Top Bay businesses shortlisted
• Business as usual: What remains open in Hawke's Bay during lockdown
While a lot of Kiwis want to support tourism and some will be eager to travel domestically almost immediately, others will not feel comfortable to do so until alert level 1, said Saxton.
Maggie Donnelly owner of Mexicali Fresh in Napier said the announcement of level 2 was good to hear.
They had been working on the restaurant the past few days spacing out tables, removing about a third of them.
They were planning to put up stickers advising about table service and how to order with menus at tables and people could come up one from each table, one at a time to order.
"We are ready for it," she said.
"We are all ready to try and get back to normal."
Julien and Sophie Debord owners of Cafe Tennyson in Napier are looking forward to reopening but will have to look at changes in the organisation of their cafe.
"We know it won't be as busy as before, we are going to lose everyone coming from overseas, but we will focus on attracting local people."
Julien was confident they would be able to ensure physical distancing and would look at cutting seat numbers by about half when they have a good look at the specific regulations.
For bar and club-goers the new rules will make things very different to what they would normally be used to.
Sarah and Steve Kelly owners of Market St Bar in Napier said they can't wait to open again under level 2.
"The new rules and 100 person limit does change the way we usually run our business, however we have already worked through a plan to make sure we are just as vibrant as we always were," Sarah said.
"It's just a bit of re-adjusting to be ready for what the new norm will be for a while."
Napier City Business manager Pip Thompson was also celebrating the announcement as it means most inner city retail businesses would be able get back to work.
"The vibrancy of our city centre needs to come alive again and with locals spending locally this all helps us achieve success."