International ride-sharing app Uber has arrived in Hawke's Bay, offering residents another transportation option.

The app launched in Napier and Hastings at 3pm on Wednesday.

Uber's New Zealand country manager Amanda Gilmore said the company was thrilled to be in Hawke's Bay.

"I think it will be an excellent addition to the transport options that are available.

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"When we thought about where we wanted to launch next, we really focused in on areas where there is a great tourism industry, education, university towns, and growing populations, and I think Hawke's Bay fits the bills without a doubt."

The company is

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