Emergency services are attending a car crash in Wairoa this afternoon.

The car crashed just before 2pm on Frasertown Rd/State Highway 38.

Central Fire and Emergency NZ shift manager David Meikle said fire crew from Wairoa were attending the crash and were called at 2pm.

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Only one vehicle was involved and no one was trapped, he said.

A Police media spokesperson said a passenger in the vehicle sustained serious injuries.

A St John spokeswoman confirmed one patient was flown by rescue helicopter to Hawke's Bay Hospital.

The driver was transported to Wairoa Hospital with minor injuries.