Preparations for one of the largest fundraisers for Cancer Society Hawke's Bay is under way, with businesses and the wider public getting right behind the important cause.
Now in its 27th year, Daffodil Day will be held on Friday, August 31, and represents hope for the one in three New Zealanders affected by cancer each year.
For the fourth time a T-shirt designed by a local artist will be for sale and this year's shirt was drawn by Auckland-based artist Otis Frizzell.
The artwork depicts the Southern Cross, which has assisted navigators through the ages, and Frizzell's use of the daffodils, representing the four stars, symbolises hope and safe passage for those affected by cancer.
"Dear friends of mine have died recently of cancer and I'm in the latter end of my 40s and I guess as you start getting older it happens to more people and I was happy to lend a hand."
"Every cause is an important one. I guess you pick the ones that resonate with you and do what you can to help. It's not a helluva lot of work for me to design a T-shirt but I can spend a couple of days and it can have a decent impact. I can't afford to give money but I can afford to give my time."
Cancer Society New Zealand Hawke's Bay centre manager Trudy Kirk said the services they "give is essential to people in our community who have such a hard road when they are diagnosed with cancer".
"Without all the volunteers and public that get behind us, we can't exist and people are so generous - it is not a problem to them, they are very happy to help us out. All the money raised stays local and it is what we function on."
The society receives no government funding and relies on donations and these fundraisers so it can continue to support those affected by cancer.
Last year, it raised $130,000 and with about 600 volunteers set to be on most streets in the region this year, it is hoping to top that figure.
Merchandise, buntings and super-sized daffodils are also planned to line the streets around the region.
Havelock North Business Association president Jane Mackersey said they would be turning the central roundabout into a Daffodil Day feature.
Local businesses would also be creating their own window displays and yellow buntings would be placed throughout the village.
Kirk said other CBDs were joining Havelock North by "painting the town yellow".
Donations received will go towards providing a range of practical supportive care services, information, health promotion and education programmes to reduce cancer risk, and vital research into the causes and treatment of all types of cancer.
"Having cancer can be hard, finding help needn't be. No one should face cancer alone and these donations help us continue to support those affected by cancer and their whanau. We thank those who donate to allow us to provide this support," Kirk said.
People wanting to donate and support those affected by cancer can do so by donating directly with a street collector, at any ANZ branch, online at daffodilday.org.nz
or call into the Cancer Society Hawke's Bay at 310 Orchard Rd, Hastings.