Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Editorial: Dixie Chicks a windfall for Mission

By Mark Story
Hawkes Bay Today·
13 Oct, 2016 04:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

WELCOME: The Dixie Chicks will play at next year's Mission Concert. PHOTO SUPPLIED

WELCOME: The Dixie Chicks will play at next year's Mission Concert. PHOTO SUPPLIED

So there we have it - the Dixie Chicks it is.

Personally I was holding out for Leonard Cohen, followed closely by Neil Young, but I suspect both Canadians (82 and 70 respectively) are now a slim hope of ever gracing the Mission Estate's verdant pastures.

Still, the Dixie Chicks, with 13 Grammy Awards to their name, are quite the coup for our most coveted concert.

From a marketing perspective the easy-on-the-eye and ear Texas trio is already looking like a godsend for the concert.

Speaking frankly, the Mission Concert hasn't been the same since Rod Stewart's second appearance (an effective sell out) in 2012.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Barry Gibb and Carole King didn't attract the masses in 2013, and neither has any act since.
Then there was the dire announcement in November 2014 that there would be no 2015 concert - the news was dubbed by this paper as "the day the music died".

So, credit must go to the historic estate and its promoters for bouncing back strongly. Mission CEO Peter Holley said he was delighted with the signing. "I'm very pleased - they open up a whole new genre."

What a great way to celebrate the event's 25th anniversary.

Advertisement
Advertise with NZME.

As one muso has already written, the Dixie Chicks are "innovators, renegades, villains, mothers, influencers and music superstars". The cross-genre, multi-platinum selling trio will have huge appeal.

Even if the bluegrass/country-pop/folk scene isn't your scene, a full paddock of punters on Church Rd will return a stellar dividend to the region.

Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Motorist dies after four crashes in 40 minutes in Hawke's Bay

Hawkes Bay Today

'We have you surrounded': Police stood down after Hawke's Bay stand-off, search continues

Premium
Hawkes Bay Today

Black Ferns: Tui pair on the big bird for matches in South Africa


Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Motorist dies after four crashes in 40 minutes in Hawke's Bay
Hawkes Bay Today

Motorist dies after four crashes in 40 minutes in Hawke's Bay

Some roads remained blocked.

17 Jul 06:02 AM
'We have you surrounded': Police stood down after Hawke's Bay stand-off, search continues
Hawkes Bay Today

'We have you surrounded': Police stood down after Hawke's Bay stand-off, search continues

17 Jul 04:06 AM
Premium
Premium
Black Ferns: Tui pair on the big bird for matches in South Africa
Hawkes Bay Today

Black Ferns: Tui pair on the big bird for matches in South Africa

17 Jul 04:00 AM


Solar bat monitors uncover secrets of Auckland’s night sky
Sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

06 Jul 09:47 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP