This year's JB Organics Spring Racing Carnival is expected to draw record crowds.
Hawke's Bay Racing general manager Jason Fleming said more than 7000 punters were expected at the final of the three spring race meetings in October which comprised the biggest event on the region's racing calendar.
Mr Fleming said this year's carnival had seen the announcement of a new naming sponsor; JB Organics.
"JB Organics' support of Hawke's Bay Racing allows the wider brand of Hawke's Bay to shine.
"It's an obvious partnership because JB Organics and Hawke's Bay Racing have a long history in the Bay."