He is one of several high-profile Kiwis on the judging panel, which also includes former news anchor Judy Bailey; radio personality Polly Gillespie; and netball star Maria Tutaia.
Mr Apiata received the Victoria Cross in 2007 while stationed as a lance corporal for the New Zealand SAS in Afghanistan.
An enemy attack left one of the Kiwi soldiers critically injured and Mr Apiata made the decision to carry his comrade across the battlefield to safety while under fire.
Asked to describe what bravery was to him, he said that was still hard to define, despite the many dangerous situations he had been in over the years.
"Bravery comes in many shapes and forms and enables New Zealanders to do extraordinary things when called upon to help people in danger or distress."
He acknowledged there were many unsung heroes in communities around the country. But for him, those who deserved a whole lot of praise were those who worked hard for youth.
"People who give up their time to work in youth organisations, it's often a thankless job, but they do so much to empower our young ones. And not just the disadvantaged ones, but all kids from around the country.
"They are our future leaders, so it's important to give them as many tools as we can."
Mr Apiata has worked with young people and given motivational speeches at schools around the country.
Up until recently he worked with at-risk youth for the High Wire Charitable Trust, based in Papakura; running a satellite camp at Awhitu Peninsula.
He paid tribute to the trust's chief executive, Dave Hopkins, for his work and for being one of his key role models in life.
"[Dave] gives a lot of his time to the High Wire Charitable Trust, helping and teaching our youth.
"A lot of people put in a lot of effort here and it's great to be able to empower our kids and strengthen them for when they return back to their communities as better people."
