Belief the "city is dying" has prompted calls for a co-ordinated approach to crime and homelessness in the CBD.

At a Tourism Industry Aotearoa-led meeting mayoral and Rotorua Lakes Council candidates were asked to give their views on Airbnbs, inner-city crime, homelessness, targeted rates and freedom camping, before taking questions from the floor.

During the questions Hennessy's Irish Bar publican Reg Hennessy told candidates a facilitated response to homelessness and crime was needed.

"Our city is dying ... because of what is going on in our streets."

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Tourism businesses pleaded for council contenders to take urgent action to reduce crime

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What candidates said at the meeting